Any plans for
New Years's Eve?
Category: Social Media, Banner campaign
The hottest New Year’s Eve ever.
Any plans for
New Years's Eve?
Category: Social Media, Banner campaign
The hottest New Year’s Eve ever.
Launch digital campaign
The brief
4 strangers decide to rent a mountain chalet during New Year’s Eve to have an orgy. Add death and a few dark secrets, and you’ve got yourself the perfect ingredients for a movie and its marketing campaign.
The idea
Mystery and sex fuse together to create a spicy, R-Rated campaign. We took advantage of every single channel to arouse people’s curiosity and spur them into trying something new.
The numbers
A month before the movie release, we launched the campaign on Facebook and Instagram generating some hot figures.
HAVE YOU EVER HAD
SEX AT THE MOVIES?
Banner campaign
The main characters of the movie personify the forbidden dream of many Italians. What if we could make them become the main characters of a site-specific multi-subject* campaign on Pornhub?
*We cannot be held responsible for customer dissatisfaction.
Instacluedo
The mistery deepens
We created our own Instagram version of Cluedo/Clue, complete with murder weapons and rooms, where all characters are considered suspects. The mystery can only be solved by watching the film.
Instagame
Sex tapping
This game is played by simply tapping your screen to take one of your characters to his first night club experience.
We also created our own Advent Calendar on Instagram Stories Highlights, as a countdown to the movie release, giving users daily sex advices.
International srl © 2014/2019
International srl © 2014/2019
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