Suffragette
Never Surrender
Category: Social media, digital pr, influencer
The battle has just begun.
Suffragette
Never Surrender
Category: Social media, digital pr, influencer
The battle has just begun.
WOMEN’S
RIGHTS
Context
The fight for gender equality is not over yet, but up until the last century women didn’t even have the right to vote. Suffragette tells the extraordinary story of a battle that’s only just begun.
Idea
To tell the story of the Suffragettes that made history, we went with a contemporary approach, using Facebook to convey inspirational messages. We also launched the #Inspiringwomen hashtag to create a virtual bridge between people and promote a movie that makes us all better human beings.
NUMBERS
We only used Facebook for the social media campaign but got amazing results almost instantly. This was partially thanks to a number of influencers that decided to fight for the cause, which helped us build even more buzz for our message:
WE ARE ALL
SUFFRAGETTES
Influencer
A number of celebrities participated in the campaign by posting a picture wearing a T-shirt with the #Suffragette hashtag on it, such as: Alessia Marcuzzi, Francesca Comencini, Alessio Boni, Alba Rohrwacher, Andrea Delogu, Margherita Vicario,
Lidia Schillaci, Giulia Michelini, Giorgia Surina, Nina Palmieri.
International srl © 2014/2019
International srl © 2014/2019
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