From Magritte
To Duchamp
Category: Social Campaign
Blue Surrealism
From Magritte
To Duchamp
Category: Social Campaign
Blue Surrealism
Context
The Centre Pompidou, the most important European institution for twentieth century art, arrives in Italy for the first time with a series of masterpieces from their permanent collection.
Ceci n’est pas
Teaser campaign
To generate buzz around the exhibition, we decided to re-elaborate a number of traditional Tuscan objects; we created a teaser campaign inspired by Magritte’s famous provocative painting “Ceci n’est pas un pipe”.
Surrealbook
Social Campaign
To launch the exhibition, we created a “surrealist” online campaign where we tried to engage the community with appealing content such as 3D images, animated paintings and so on.
Surrealbook
Social Campaign
To launch the exhibition, we created a “surrealist” online campaign where we tried to engage the community with appealing content such as 3D images, animated paintings and so on.
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International srl © 2014/2019
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