An emperor's night
Category: Web site, social media, influencer
Spend a night in the castle of your dreams.
An emperor's night
Category: Web site, social media, influencer
Spend a night in the castle of your dreams.
A stay in a dream castle.
Brief
Booking.com offers you the chance to spend a night in unconventional places all around the world. How can we convey such exclusiveness in Rome, a city that’s a dream all throughout?
Idea
A contest that gives users the chance to spend a night like a Roman Emperor in one of the most famous monuments of the world: the iconic Castel Sant’Angelo in Rome.
Numbers
Hundreds of contestants, and only 10 days to find our Emperor:
• 3 k tweet to participate
• 1 mln di reach
• 7 k comments
EMPEROR
IN A TWEET
Contest
Have you ever looked at Castel Sant’Angelo wishing you could spend a night inside it? Our contest “AN EMPEROR’S NIGHT” allows winners to live an unforgettable experience in one of the most evocative monuments of Rome and the world. To participate, all users had to do was tell us their idea of what an “Emperor’s Night” was like, in 140 characters.
DINING WITH
THE STARS
Influencer
Following an exclusive guided tour of The Mausoleum of Hadrian, winners were offered an exclusive dinner prepared by Michelin Star chef Cristina Bowerman. After dinner, the winner spent the night in a gorgeous room specifically arranged for the occasion. Breakfast was served in the old chemin de ronde with a breathtaking view over the Eternal City.
Costantino Della Gherdasca launched a contest with a number of different contents that were shared on social media.
DINING WITH
THE STARS
Influencer
Following an exclusive guided tour of The Mausoleum of Hadrian, winners were offered an exclusive dinner prepared by Michelin Star chef Cristina Bowerman. After dinner, the winner spent the night in a gorgeous room specifically arranged for the occasion. Breakfast was served in the old chemin de ronde with a breathtaking view over the Eternal City.
Costantino Della Gherdasca launched a contest with a number of different contents that were shared on social media.
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